In this article, François Jacquemin explores why insurance distribution remains the industry’s central battleground. As brokers, digital platforms, and ecosystems reshape client access, insurers must rethink their value chain, partnerships, and services to stay relevant in a rapidly evolving landscape.

Francois Jacquemin shares a CEO’s perspective on sports insurance and why it requires long-term thinking, specialist partnerships, and a different approach to risk from national team coverage to post-career cognitive health.

Distribution isn’t a channel choice, it’s identity. Francois explains why owning (or delegating) the customer relationship reshapes strategy, products, and control. From Netflix to insurance, he shows how brokers, platforms, and digital speed force clarity and alignment.