Francois Jacquemin shares a CEO’s perspective on sports insurance and why it requires long-term thinking, specialist partnerships, and a different approach to risk from national team coverage to post-career cognitive health.

Distribution isn’t a channel choice, it’s identity. Francois explains why owning (or delegating) the customer relationship reshapes strategy, products, and control. From Netflix to insurance, he shows how brokers, platforms, and digital speed force clarity and alignment.